This exhibition — the first Warhol retrospective organized in the U.S. since 1989 — reconsiders the work of one of the most inventive, influential, and important American artists, Andy Warhol. For the SFMOMA museum, we developed a multi-stage advertising campaign for Andy Warhol—From A to B and Back Again. The campaign was designed to capture the essence of the exhibit's theme while engaging a broad audience through OOH, digital, and even a physical location “takeover.”